Kerrits’ roots reach back to 1986, to the most intimate type of womens activewear: bathing suits. Windsurfer Kerri Kent saw an opportunity to improve the fit and performance of swimsuits that didn’t stay put. With 50 dollars worth of fabric from the Jansen outlet store and the pursuit of designing more comfortable activewear for athletic women, she began making her own suits. Windsurfing friends stood for fitting after fitting. When the suits finally met quality standards, Kerri launched from her gear bag on the beach.
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